view inside SAP Experience Center Walldorf with large screen displays

SAP Experience Centers

Innovation becomes tangible through interactive showcases, real-life use cases, and ready-to-use demos.

An all-access pass to best-in-class innovation spaces

SAP Experience Centers provide innovation spaces  to collaborate in a community leveraging the SAP solution portfolio in various locations worldwide.


The centers highlight how SAP and its partners transform companies holistically across departments, people, and processes to become intelligent and sustainable enterprises. SAP customers and partners are invited to experience first-hand a range of interactive showcases, real-life use cases, and ready-to-use demos through on-site,  virtual, or hybrid meetings. 

  • Meet and co-innovate with solution experts and executives from all business areas through close collaboration, tailored offerings, and deep dives into SAP solutions
  • Be inspired by innovative use cases and showcases from SAP and our partners to solve ​current challenges or deliver a future vision with a path tailored to your business
  • Engage with experts to create your innovation use case and kick-start your business transformation with iterative prototypes, product solutions, and long-term partnerships

Get inspired in two inviting spaces

Meet with solutions experts, become inspired by real-life customer stories, and engage in business transformation workshops.  

The experience show floor

See the possibilities of an intelligent and sustainable enterprise across lines of business. You can investigate how imperatives such as sustainability, resilience, and business transformation may transform your approach to customer experience, spend management, human experience management, digital supply chain, finance, and more.

The experience lab

Examine and develop individual or future use cases in a secure sandbox model with a community of customers and partners. You can dive into the power of an intelligent and sustainable enterprise throughout the value chain, from omnichannel merchandising, procurement, and supply chain to in-store sales and services. 

Get inspired at experience labs

Walk into the future of technology — and the ultimate inspiration —  at industry focused experiential labs, located in SAP Experience Centers around the world.  

SAP Experience Center New York

Immerse yourself in the retail fashion store of tomorrow at the "S.FASHION" experience lab. You can peruse a ready-to-use approach to a personal, sustainable, and circular fashion retail business as well as essential topics including omnichannel merchandising, procurement, supply chain, and in-store sales and services. A full circle moment of in-store use cases for the checkout process is also presented.

SAP Experience Center Walldorf

Experience the front- and back-office activities of an intelligent grocery store on a productive SAP solution landscape in a real-life environment. The "S.MART" intelligent store covers a multitude of innovative use cases illuminating product availability, correct product placement, and promotion pricing. The use of cameras, sensors, and IoT improves the customer experience for brand loyalty by making the store as intelligent as possible.

We scale experiences in key cities around the world

Find an SAP Experience Center closest to you to make your unique innovations tangible 

Get inspired with the latest news

Go from best practices to next practices with inspirational insights and the latest developments  at SAP Experience Centers around the world. 

Innovation that solves retail challenges

Take a look at how digital transformation can solve 10 common retailer challenges. Innovations used in S.MART help create friction-free experiences for happy, loyal customers. 

Brand loyalty with sustainability and modern marketing

Find out how putting sustainability at the center of retail processes enables retailers to deliver the high-quality experiences that eco-conscious consumers expect. 

Explore more SAP resources for innovation

SAP AppHaus Network

Check out the global community of creative spaces run by SAP and SAP partners makes innovation real by focusing on end users through SAP technology.


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