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Whirlpool Corporation: Providing a consistent and engaging employee experience

Explore Whirlpool’s journey with SAP

When Whirlpool Corporation wanted to change the way it engaged its workforce, it turned to Deloitte LLP for help implementing a suite of human experience management solutions from SAP. With standardized HR processes, data-driven workforce insights, and a consistent and consumer-grade user experience, Whirlpool can anticipate future workforce skills, develop and engage employees, and help make customers’ lives easier.



reduction in HR operating costs in the U.S. after the first year.


standard global processes implemented.


integrated HR suite delivering global talent insights.

Using SAP SuccessFactors solutions, we now have standardized HR processes and data-driven insights across the globe, helping us achieve excellence in global talent planning and HR management.

Mark Morrissey
VP Global HR Operations, Whirlpool Corporation

The Challenge

Earning trust and creating demand for its brands in a digital world

Whirlpool was using legacy HR technology that was heavily customized and fragmented and provided an inconsistent employee experience, putting even basic data and information out of reach for employees and managers. 


To ensure trust and create demand for its brand in a digital world, Whirlpool needed an innovative HR function to attract and retain top talent by delivering digital experiences that facilitate high performance and career opportunities. It also needed data-driven workforce insights on a global scale to anticipate future skills requirements and enable robust performance management and succession planning.

Arun Serikar
Director, Global HR Technology, Whirlpool Corporation


HR digitalization was a key objective in our transformation to address our work culture challenges. Our investment in the tools necessary to develop and engage our people was an important aspect enabling the execution of our business strategy.

The Solution

Creating standardized, consistent HR processes on a global scale with SAP SuccessFactors solutions

Intent on changing the way it engages its workforce, Whirlpool Corporation worked with Deloitte LLP to implement a suite of human experience management solutions from SAP across its global operations. 


Taking a greenfield approach, Whirlpool spent several months creating a current state baseline and producing a vision with guiding principles linked to its strategic architecture. The team redesigned key organizational data and job architectures and identified key enabling technologies, building a business case and gaining sponsorship from the executive management team to transform its HR business over a three-year period. 


Using a global design derived from standard functionality, Whirlpool minimized its localization scope in 52 countries to standard legal and regulatory requirements.

The Result

Uniting business vision with a high-performing workforce

Whirlpool is now delivering excellence in HR to 77,000 employees, providing a consistent, engaging experience using 130 standard global processes supported by shared services. With global, data-driven talent insights for headcount, diversity, attrition, costs, and high performers, Whirlpool is well placed to anticipate future workforce skills and continue to deliver on its promise to make customers’ lives easier.

SAP helps Whirlpool run better

Key business outcomes and benefits

  • Delivered HR excellence with consistent, consumer-grade experiences to 77,000 employees in 52 countries
  • Implemented 130 standard global processes supported by shared services
  • Set up global talent insights for headcount, diversity, attrition, costs, and high performers
  • Freed HR business partners and centers of excellence from administrative and transactional activities, creating 80% to 85% more capacity

Featured solutions and services

About Whirlpool Corporation

Whirlpool Corporation is a leading manufacturer of kitchen and laundry appliances, committed to making customers’ lives easier at home. The company markets its portfolio of brands, including Whirlpool, KitchenAid, and Maytag, in nearly every country worldwide.

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