AI Services & Models
SAP's unified AI infrastructure provides the foundation for agents and intelligent automation.
Build & Integrate
SAP’s platform is engineered to integrate, automate, extend, and build AI-supported business applications and processes across your enterprise.
Business Transformation
Business transformation is a comprehensive, fundamental rethinking of your operations. Learn how your organization can stay at the forefront of change in a constantly evolving business world.
Cloud ERP
SAP Cloud ERP is an out-of-the-box enterprise management solution designed to deliver real-time insights, embedded AI, and scalable performance across finance, supply chain, procurement, and more.
Autonomous CX
From demand to resolution, CX apps connected to your SAP ERP keep processes humming while Joule and AI agents orchestrate insights and autonomous actions—so your team can reimagine what’s next.
Data & Analytics
SAP Business Data Cloud helps you maximize the value of your most comprehensive and mission-critical data across all your data and AI projects.
Autonomous Finance
You’re under pressure to do more with less. Equip your finance team to operate more efficiently, anticipate change, and lead with confidence—with AI-enabled SAP Business Suite.
Autonomous Human Capital Management
SAP SuccessFactors HCM combines truly global HR capabilities with powerful AI and agents so your people and your business can perform at their best—no matter what lies ahead.
Industries
Our industry solutions help companies worldwide solve complex business challenges and drive digital transformation, bringing together cloud ERP applications, AI, and data to help transform your business.
Joule
Joule is SAP’s AI solution that turns intent into intelligent, end-to-end execution across the enterprise. See how it brings people and AI together to deliver speed, clarity, and trusted outcomes.
Product and User Experience
See how SAP is elevating user experience with AI—shaping product direction through feedback, modern tools, and direct engagement—and how to design and build your own web and mobile experiences.
SAP runs SAP
SAP is constantly striving to do better and deliver more value to its customers and partners. Learn from the experts who are driving AI transformation and innovation internally at SAP.
Services and Support
Whether you’re aiming to be more productive, working to be more effective, or pushing to improve innovation in a constantly evolving market, we offer multiple ways to help ensure your SAP solutions deliver the value you need.
Autonomous Spend
Harness the power of AI-enhanced procurement with the speed, intelligence, and scalability with SAP Ariba source-to- pay applications.
Autonomous Supply Chain Management
Improve your supply chain with AI-driven insights. Orchestrate your supply chain as a single, connected system using AI and data to sense, analyze, and act in real time.
Sustainability Management
Use the cloud ERP data you trust and transform your business processes to create impact at scale with AI-driven sustainability solutions from SAP.
ASUG pre-conference seminars
ASUG is where the SAP community finds belonging. As North America’s largest SAP user group, ASUG helps members maximize their SAP investments through real-world expertise, industry-leading education, and a powerful peer network. All sessions will take place on Monday, May 11 from 10:00 a.m.– 5:00 p.m. Pre-conference seminars are open to all attendees for an additional fee:
ASUG Members: $745
Non-members: $855
Not an ASUG member? Join today to save on registration and access year-round benefits.
Jumpstart your Journey to the Cloud ERP
Designed for SAP ERP Central Component (SAP ECC) or SAP S/4HANA customers evaluating a cloud strategy. Get a clear view of your options, migration and change management considerations, and how AI can support the journey, while connecting with peers facing similar decisions.
Enterprise Architecture and Business Transformation Management: A Deep Dive
This strategic, cross-functional session focuses on ERP direction, architecture alignment, and AI agent adoption. Engage with interactive demos, customer stories, expert panels, and open Q&A.
Comprehensive Overview of SAP Business Technology Platform
Explore the core capabilities of SAP BTP, including architecture, development frameworks, integration services, and data management. Learn how governance and best practices support scalable, secure implementation across modern SAP landscapes.
Mastering SAP AI on BTP: From Strategy to Pro-Code Implementation
Discover how AI services fit into BTP and support modern development. Gain hands-on experience using Joule and Joule Studio to build workflows, test use cases, and move from low-code scenarios to advanced development patterns.
Building Modern Applications on SAP BTP: From Clean Core to Cloud-Native Solutions
Build modern applications on BTP using SAP Cloud Application Programming Model and ABAP RESTful. Design, extend, and deploy apps with clean core principles to balance flexibility, scalability, and long-term system stability.
Modern Data Strategy to Implementation
Learn how to execute data strategy using SAP Business Data Cloud (BDC). Explore data integration models, analytics services, and intelligent applications that help deliver trusted actionable insights and support data-driven decision-making across the enterprise.
Transformational Value: A Practical Introduction to New SAP Services & Support
Learn how to maximize value from the new SAP Services and Support portfolio, including Foundational, Advanced, and Max Success Plans. Hear directly from SAP experts and customers through real-world examples.
Unlocking Business Value with AI: Strategy, Security, and the Road Ahead
This session will give you a practical overview of SAP Business AI, covering strategy, security, customer use cases, and future trends. The session concludes with an expert panel and a hands-on AI road-mapping workshop.
Maximize Value and Control Costs with AI Across Your SAP Cloud ERP Applications
Take control of your hybrid SAP landscape. Learn how a unified governance approach optimizes RISE with SAP, SAP S/4HANA Cloud Public Edition, SAP BTP, and AI—improving cost transparency, supporting innovation, and driving ROI.
Session types
Pre-conference seminars
4+ hours
Build deeper expertise and expand your skillset in focused, expert-led sessions designed to accelerate your strategic and technical knowledge. Additional registration required.
Keynotes
60–90 min.
Gain insight from visionary leaders as they unveil major announcements, share market perspectives, and showcase breakthrough innovations shaping the future.
Experience center
Drop-in or scheduled tours
Immerse yourself in an interactive showcase of SAP’s latest technologies, industry innovations, and strategic priorities—designed to inspire new possibilities for your business.
Overview sessions
20 min.
Kickstart your event journey with high-level briefings on SAP solutions. Ideal for new attendees, these sessions offer insights that will help you get the most from your SAP Sapphire experience.
Strategy talks
20 and 45 min.
Explore forward-looking strategies and practical insights to help you lead innovation, drive growth, and prepare your organization for what’s next.
Customer success stories
20 and 45 min.
Hear directly from customers as they share their transformation journeys—what drove their initiatives, how they executed, and the measurable impact they achieved.
Solution demos
20 min.
See our technology in action through live demonstrations that show how our solutions can address your most pressing business challenges.
Ask the experts
20 min.
Engage one-on-one with experts from SAP, partners, and customer communities to get answers tailored to your unique business needs.
Expert centers
Available all day
Bring your toughest questions and meet directly with SAP experts for practical guidance and problem-solving.
Peer insights
45 min.
Join an interactive discussion led by ASUG community leaders or SAP experts on a specific topic or challenge. Attendees actively share their experiences and insights to explore solutions and address real business issues.
Solution deep dive
45 min.
In this interactive session, experts walk you through solution architectures, implementation strategies, and advanced capabilities—showing exactly how our technology solves your organization’s toughest challenges.
Road map reviews
45 min.
Get an exclusive preview of SAP's product and solution roadmaps. Learn what's coming next and how upcoming innovations align with your business priorities.
Demo stations
Available all day
Stop by anytime to experience hands-on demos of the latest SAP solutions and innovations.