What is SAP Store?

With over 3,000 solutions available in more than 200 countries and territories globally, it provides customers with real-time access to innovative solutions to become intelligent enterprises and digitally transform business.

Solutions from SAP’s partners allow customers to extend their existing SAP technology with a mix of free trials and paid apps and services. Customers can search for SAP and partner solutions by category, including “works with” SAP product, industry, publisher, certification type, and more. Partners use SAP Store to grow their businesses by marketing and delivering their apps, add-ins, and integration kits to SAP’s global customers.

Explore SAP Store solutions

You can find the following types of offerings from SAP and its partners on SAP Store:

1. Business essentials: Essential solutions for your business, published by SAP or SAP partners.
2. Extensions and add-ons: Products, microservices, content, and add-on solutions that require functional prerequisites.
3. API and technical components: Solutions that connect and enable data transmission between systems, such as application programming interfaces, technical components, and web services.
4. Technology components: Offerings with a hardware component published by SAP or SAP partners.
5. Services: Delivered via SAP global services and support, service partners, and business services.
6. Training: Offerings related to SAP Education solutions and education offerings from other providers.

Customers choose SAP Store because it enables them to buy with confidence, stay in control, and solve business challenges quickly and securely. SAP Store is built to remove the common blockers in digital buying. It offers simple, secure, and flexible buying experiences with transparent SAP pricing and terms—no hidden fees or confusing contracts.

SAP Store also helps you move faster. You can go from purchasing a solution to provisioned access in minutes without delays or complexity. Plus, every solution in the SAP Store comes from SAP or a trusted partner that has passed regular due diligence, helping customers find solutions that work with their existing SAP products and enhance their broader technology landscape.

Unlike traditional software purchasing experiences, SAP Store combines solution discovery, evaluation, purchasing, provisioning, and support resources in one digital experience, helping organizations move more quickly from research to realization.

Partners list their solutions through SAP Store to reach new customers, accelerate sales, and drive business growth. This online marketplace gives you a powerful way to connect with SAP’s large, global customer base. Based in 200+ countries and territories worldwide, our customers are actively searching for trusted enterprise solutions that complement their SAP investments. SAP Store puts your solutions directly in the path of those qualified buyers.

SAP Store also offers a range of benefits designed to help you streamline sales, move faster, and scale efficiently. For example, listings integrate directly into SAP cloud applications, enabling real-time discovery by business users, right at the point of need.

SAP also offers global transaction handling via public and private offer check-out options, which simplifies the complexities of invoicing, tax, and payment in markets where you may not be directly active. If your solution is built on SAP Business AI Platform, you can take advantage of provisioning and integration automation that speeds up delivery and access for your customers.

Global exposure

Expand your reach to SAP customers worldwide who are actively searching for trusted, ready-to-go solutions. SAP Store gives you the ability to offer free trials, demos, or direct purchases to boost sales and reach new markets.

Trusted brand association

Build credibility by aligning with SAP’s reputation as a leader in enterprise applications. SAP Store is designed to showcase how your solutions complement the SAP products our customers already use every day.

Faster, simplified sales

Accelerate sales cycles with SAP’s commerce infrastructure for direct digital selling. And with global transaction handling, SAP simplifies invoicing, tax, and payment complexities.

Elevated customer experiences

Simplify the buying process for your customers by letting them purchase your solution through a trusted, easy-to-use platform.

Flexibility

Whether you want to offer quick, self-service purchases or negotiate deals, it’s your choice with SAP Store.

Access to analytics and insights

Track customer engagement and performance metrics to help fine-tune your campaign.

SAP Store makes it easier for customers to find, try, and buy trusted solutions for their specific needs.

If you’re a customer looking for solutions, visit SAP Store and follow these steps.

1. Make sure that the country selector at the top right of the page displays your current country.
2. Type what you’re looking for into the search bar at the top of the page or scroll down the page to browse by category, browse by industry, or check out trending partner solutions.
3. On the search results page, you can refine the results with filters like categories, industry, works with, solution type, publisher, certification, and trial availability.
4. Once you’ve found a solution you want to purchase, select Buy now if it includes that option andlog in with your business account.
5. For solutions with a Request a quote button, enter your information to connect with SAP or the partner directly to continue your purchase.

Many SAP Store solutions also offer free trials, so you can try before you buy.

SAP Store allows partners to market and sell their solutions to SAP customers across the globe. The first step is to apply to become an SAP partner. SAP’s award-winning partner program provides you with the global brand authority, development technology, and direct customer access you need to build and deploy integrations within the SAP ecosystem. Once you’ve joined the partner program, you can log in to SAP Partner Portal and start listing your solutions on SAP Store.

SAP Store is for partners that  that design, develop, and commercialize extensions, integrations, and applications for SAP solutions. It’s the place where they can list their offerings and reach SAP customers.

Listings highlight relevant details such as industry, deployment model, and SAP product alignment, helping buyers discover solutions that fit their needs.

Offerings span six solution types:

• Business essentials, which are solutionspublished by SAP or SAP partners.
• Extensions and add-ons, including products, microservices, content, and add-on solutions that require functional prerequisites.
• API, technical components, and web services that connect systems and enable data transmission.
• Technology components, which include offerings with a hardware component published by SAP or SAP partners.
• Services delivered through SAP Global Services and Support, service partners, or business services.

If you want to set up your listing for success, it’s important to focus on what your solution delivers, how it integrates with SAP, and why it matters to enterprise buyers. SAP can help you shape your message, guided by standards that ensure quality, consistency, and discoverability across the SAP Store.

Partners also get editorial support from SAP for every listing. A professional content team reviews your submissions to ensure clarity, consistency, and alignment with SAP Store standards. This ensures that your listing is well-positioned to resonate with buyers.

Your listing includes:

• Detailed product description and documentation.
• SAP validation for compatibility and quality.
• Options for pricing models, trials, and sales path.

You control how customers engage, whether it’s by offering a free trial, enabling direct online purchases, or guiding them through a quote-based process. You can also integrate your listing into SAP Field Sales motions, helping you reach buyers through both digital and direct channels.

Get the SAP partner guide to learn more about how to list, launch, and sell successfully on SAP Store.

Every purchase on SAP Store is designed to be fast, transparent, and secure. Customers buy directly through SAP with enterprise-grade security, compliance, and procurement integration.

Plus, you can buy with confidence knowing that all marketplace SAP solutions are from SAP and our trusted, verified partners. Every app is built to work with your existing SAP investments, which helps you reduce friction and risk in the purchase and deployment process.

When you complete a transaction through SAP, you can expect:

• Pricing and contract transparency, so you know exactly what you’re buying.
• Automated entitlement checks to ensure compatibility with your existing environment.
• Pre-verified product dependencies and prerequisites to help reduce deployment issues.
• Flexible payment options, including invoicing, direct debit, or credit card.
• Clear next steps for activation, onboarding, and ongoing access.

Whether you’re testing a solution through a free trial, buying directly, or requesting a quote, SAP Store helps you stay in control.