Wilson and Alex de Minaur stay one step ahead
Behind every champion: a supply chain that serves
Wilson, the world's leading sporting goods brand, has built its global supply chain on SAP since 2007, creating a connected foundation across manufacturing, logistics, inventory, retail, e-commerce, and B2B operations. This end-to-end visibility helps Wilson respond with speed and precision, delivering elite athletes like Alex de Minaur and millions of players worldwide.
19
years of SAP partnership powering Wilson's global supply chain
100+
countries served through Wilson's integrated SAP platform
10+
SAP solutions running Wilson's global operations.*
How SAP helps Wilson keep pace with the athletes and the demand it serves.
Wilson equips the world's best athletes and serves millions of consumers across more than 100 countries. To do that at scale, it needs more than great products — it needs operations that can keep pace. Wilson relies on SAP to connect manufacturing, inventory, logistics, and commerce into a single, trusted foundation, giving every team the visibility to make faster decisions and the agility to respond when it matters most.
SAP and Wilson: Delivering game-changing supply chain performance
THE CHALLENGE
Serving the world's best and the world's millions
Alex de Minaur relies on Wilson equipment to perform at the highest level. Behind every racket, shoe, and ball is a global supply chain responsible for serving athletes and consumers in more than 100 countries.
As retail and consumer goods operations become more complex, many companies struggle with disconnected data across manufacturing, logistics, planning, and commerce systems. Wilson uses SAP to connect its operations end to end, giving teams a unified view of manufacturing, inventory, and customer demand across the business. With a trusted data foundation, Wilson can respond faster to changing demand today while laying the groundwork for more intelligent, anticipatory operations in the future.
Alex de Minaur
SAP Brand Ambassador | Wilson Ambassador | World Number Seven
THE SOLUTION
A supply chain built for performance
Wilson's answer to growing operational complexity has been nearly two decades of investment in a connected SAP foundation. Since 2007, the company has relied on SAP to connect manufacturing, logistics, warehousing, procurement, analytics, and core business operations across its global network.
Today, SAP Business Data Cloud, SAP Datasphere, and SAP Analytics Cloud provide Wilson with a governed view of operational data across channels and regions. Combined with SAP Integration Suite, this foundation helps eliminate silos, improve visibility, and create the trusted data needed for faster decision-making and future AI innovation.
For athletes like Alex de Minaur, that connectivity happens behind the scenes. From product development and manufacturing through distribution and delivery, SAP helps Wilson ensure the equipment athletes trust is ready when it matters most.
THE RESULT
One step ahead at the speed of sport
The result is a supply chain built to respond with speed, precision, and agility.
Known for his speed on court, Alex de Minaur succeeds through preparation and anticipation. Wilson operates with the same mindset, using SAP to align inventory, coordinate global operations, and respond quickly to changing demand.
Major tournaments can trigger sudden spikes in interest in the products athletes use and fans want to own. SAP Supply Chain Management helps Wilson coordinate manufacturing, inventory, and fulfillment across retail, e-commerce, and B2B channels, helping ensure products are available where and when needed.
With SAP Business Technology Platform and SAP Business Data Cloud, Wilson gains real-time visibility across its operations. As the company continues to evolve, capabilities such as SAP Customer Activity Repository will further strengthen omnichannel inventory visibility and support faster, more informed decisions across the business.
Solutions in play
How SAP enables Wilson to create more precise processes.
SAP Supply Chain Management
Orchestrate people, processes, and technology across your entire supply chain.
SAP Business AI
Build and scale AI that understands your business, not just your prompts.
Business Data Cloud
Adapt fast and gain the context you need to make transformative decisions with AI-powered applications that understand your business.
About Alex de Minaur
Alex de Minaur is one of the world's leading tennis players and Australia's top-ranked men's player, known for his relentless work ethic, speed, and determination on the court. Having trusted Wilson throughout his career, Alex understands that elite performance depends on more than just what happens during a match. His perspective highlights the critical role of the technology, supply chains, and operational excellence that power global brands behind the scenes. As an athlete focused on winning, Alex values how SAP helps companies like Wilson run seamlessly, ensuring athletes can perform with confidence at the highest level.
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