SAP Customer Experience (CX) webinars
Explore CX webinars featuring SAP customers and industry experts sharing insights into practical ways SAP and AI can create impactful customer experiences.
Featured upcoming webinars
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CX and CRM videos
The Customer Experience Leaders' AI Playbook: The Secrets to Your Success
See SAP and Oxford Economics experts discuss how CX leaders scale AI effectively.
SAP CX + ERP: The Secret to 726% ROI
Hear from Carhartt and SAP experts as they share how AI‑enhanced insights accelerated time-to-value and reduced operational costs.
Bridging the CX Gap: Is Your Customer Experience Ready for Al?
Explore how a unified data strategy enables meaningful, AI-supported customer experiences.
Commerce videos
2026 Trends in B2B Commerce: From AI Ambition to Impact
Explore the latest research into B2B commerce trends and learn from experts at SAP and Daimler Truck North America on what these insights mean for leaders planning their next moves.
Agentic B2B Commerce: Finding the Fast Track to Profitable Growth
Learn how agentic AI is reshaping B2B as experts from SAP and Ericsson give guidance on how to move past the hype and drive value with AI.
The Profitability Imperative: Drive Profitable Growth With Practical Solutions
See how B2B companies are applying practical solutions to spur profit improvements in marketing, data and analytics, and customer experience.
AI in E-Commerce: New Research Insights for Digital Leaders
Get the latest insights into integrating AI with your e-commerce operations from experts at Harvard Business Review Analytic Services, Coveo, and SAP.
Sales videos
2026 SAP Sales and Service Innovation Spotlight
Discover the latest innovations and strategic roadmaps for SAP Sales and Service Cloud and see how agentic AI is elevating sales and service.
Transforming B2B sales: How to Supercharge Your Core Capabilities
Explore new ways to access data, see real‑world examples, and use AI to lead the shift in B2B selling.
Marketing videos
Who Really Owns Customer Engagement
See scenario-driven demos showcasing low, moderate, and high engagement maturity and practical applications of how AI helps marketers execute at scale.
When AI Runs the Front Office: Five Hidden ERP Signals of B2C Engagement
Discover how SAP Customer Experience helps B2C brands connect operational ERP signals with customer data to deliver more relevant, real-time engagement.
The Future of Loyalty: Insights Shaping the Next Era of Customer Connections
Learn how to drive growth as loyalty declines by rethinking tactics, supercharging programs, and exploring SAP Customer Loyalty Management.
Services and support videos
Success Unleashed: Be Future-Ready with SAP Services and Support
Get key insights into the renewed SAP Services and Support engagement model, designed to help maximize the value of SAP Customer Experience solutions.